WHO an independent reissue record label and book publisher
WHAT uncover cultural narratives
HOW strategy // concepting // copywriting // analytics // community management
To introduce audiences to the Nightcrawlers, a largely unknown kosmische trio active during the ambient electronic scene in Philadelphia during the 80s, I suggested an Instagram zine, which features ephemera from the era alongside quotes from the band and kosmische expert D. Strauss, to position the group amongst their more well-known peers and pique our followers’ interest. The zine was designed to feel as if the pages are all fluidly connected within the Instagram carousel (and is thus optimally viewed in app). Anthology Artifacts Vol 1 Issue 1: The Nightcrawlers Uncovered was shared on our profile and included in a feature on the music and film webzine Tiny Mix Tapes.
To maintain hype during our month-long pre-order campaign for the reissue of three of Pharoah Sanders’ most significant albums, I proposed spotlighting each of the albums in the weeks following our initial announcement through a series of Instagram Stories. Each series incorporates album art, archival photography and quotes commissioned from resident DJs at the non-profit radio station Dublab.
Jewels of Thought
Deaf Dumb Blind
To familiarize audiences with Catherine Ribeiro, a French psych rock singer-songwriter active in the 60s and 70s, I oversaw the second issue of our Instagram zine series—Anthology Artifacts Vol 1 Issue 2: Catherine Ribeiro + Alpes Rediscovered. While Ribeiro comes from a lineage of other uncompromising women singers such as Edith Piaf, Nico and Diamanda Galas, her albums were never officially released in the US, meaning she remained largely unknown to American audiences. Through the zine, we were able to tell Ribeiro’s story in a visually-stunning way using images from Ribeiro’s personal archive alongside marketing copy, lyrics and quotes from the time. The zine was designed to feel as if the pages are all fluidly connected within the Instagram carousel (and is thus optimally viewed in app).
In my first year we saw a major increase in followers across social media platforms. Growth rates: