ANTHOLOGY

WHO an independent reissue record label and book publisher  

WHAT uncover cultural narratives

HOW strategy // concepting // copywriting // analytics

 

From the Vault

To reinvigorate back catalog titles, our sales team discounts select releases each quarter for our distributors. This year, we began reflecting those sales on D2C platforms as well, grouping titles into specific themes and messaging them cohesively in newsletters and across social platforms. Read the Q1 newsletter here


MARFA MYTHS

WHO an annual music and arts festival hosted by Mexican Summer and Ballroom Marfa

WHAT provide an immersive cultural experience in the Far West Texas desert

HOW strategy // concepting // copywriting // analytics

 

Marfa Myths Morning Mail

With four days of music and art shows in a remote town in the desert, getting informative, logistical information to festival attendees was a main priority for Marfa Myths 2018. Rather than the traditional stage built in a field, we work with the entire town to provide programming at various venues around Marfa, meaning knowing what was happening where posed a challenge for attendees. I developed morning emails to supplement the printed maps and schedules available at headquarters, so festival goers could easily pull up a schedule of that day’s activities from their mobile device, wherever their location within the town.

Thursday Edition

 Read the newsletter here. 

Read the newsletter here. 

 Read the newsletter  here .

Read the newsletter here.

 Read the newsletter  here . 

Read the newsletter here

 Read the newsletter  here . 

Read the newsletter here


MEXICAN SUMMER

WHO an independent record label serving specialty formats without the limitation of genre or form

WHAT advocate the work of adventurous musicians

HOW strategy // concepting // copywriting // analytics 

 

Annual Holiday Sale

To create further incentive for holiday shoppers this year, I suggested we donate a portion of our proceeds to the Vera Institute of Justice’s SAFE initiative, a network of cities committed to providing legal representation to immigrants facing deportation. All holiday sale assets were then designed around the idea of doing good and contributing to a safe holiday for those in need. Additionally, we categorized select sale items into gift guides, so shoppers could easily find presents for that specific person in their life.

Out of This World

 Read the newsletter  here .

Read the newsletter here.

 Read the newsletter  here . 

Read the newsletter here


Hyatt Regency Lost Pines

WHO a luxury resort and spa located near Austin, Texas

WHAT establish a wedding blog for Texan brides-to-be in search of a wedding venue, essential tips and witty advice 

HOW strategy // concepting // copywriting 


Schneider

WHO a premier provider of truckload, intermodal and logistics services

WHAT demonstrate thought leadership to shippers in search of an industry-leading carrier 

HOW strategy // concepting // copywriting // public relations // analytics

  Infographic

Infographic


Oregon Chai

WHO a beverage company with a line of chai tea products

WHAT inspire Me Time moments, or the little joys in life that can be found with a warm mug of chai and a moment of relaxation

HOW strategy // concepting // copywriting // community management // analytics

  Blog

Blog

  Newsletter

Newsletter


DaVinci Gourmet

WHO an international flavor company

WHAT show home baristas how they can create cafe-worthy lattes, teas, cocktails and desserts from their own kitchens using our syrups

HOW strategy // concepting // copywriting // community management // analytics

  Blog

Blog

  Newsletter

Newsletter