MEXICAN SUMMER

WHO an independent record label serving specialty formats without the limitation of genre or form

WHAT advocate the work of adventurous musicians

HOW strategy // concepting // copywriting // analytics // community management

  

ANNUAL HOLIDAY SALE

To further incentivize holiday shoppers this year, I suggested we donate a portion of our proceeds to the Vera Institute of Justice’s SAFE initiative, a network of cities committed to providing legal representation to immigrants facing deportation. All holiday sale assets were then designed around the idea of doing good for those in need. Additionally, we categorized select sale items into gift guides, so shoppers could easily find presents for that specific person in their life.

A Holiday Sale, A Holiday Safe

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Out of This World Gift Guide

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California Dreamin’ Gift Guide

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