Visier
Visier
WHO a people analytics platform
WHAT achieve better people and business results
HOW concepting // survey writing // data analysis // content writing
Women on the Move?
After generating momentum from a $125M Series E funding round led by Goldman Sachs Asset Management, Visier needed to accelerate and mature its PR program to match the momentum of its growth trajectory. The goal was to enhance the quality of media coverage with a specific emphasis on securing more media coverage in top-tier trade and mainstream publications. To tell stories capable of attracting the attention of trade and mainstream media, it would be critical to showcase Visier through a data-driven approach
Our team proposed a quick poll on the topic of gender equity in the workplace to bolster Visier’s proprietary findings around the Manager Divide between male and female leaders, generate top-tier media placements, and position Visier as a thought leader on key HR trends that engage C-suite, HR and employee audiences.
I served as the lead writer of the project, which involved researching industry trends, drafting the survey, analyzing raw data and writing a 1,600 word article featured on Visier’s website. From start to finish, the report was completed in less than two months.
By integrating data, historical context and cultural theories, we posited an entirely new theory in the HR space: the Workplace Mothering Effect. We found that ingrained cultural assumptions and gender biases result in expectations for women to take on more “maternal”-like support roles in the workplace.
As a result, we were able to position Visier as an industry leader with a pulse on the big picture — an organization that understands both the driving forces behind how the workplace got to this point, and what it takes to empower a more inclusive future for women.
When Vacations Aren’t Enough
For Visier’s next quick poll, our team proposed the topic of employee burnout. By establishing an authoritative point of view on this timely issue just as the Great Resignation was taking off, we were able to position Visier as an industry thought leader on employee happiness and retention.
I served as the lead writer of the project, which involved researching industry trends, drafting the survey, analyzing raw data and writing the article featured on Visier’s website.
The report was featured in Inc., among other publications.
Key Results
225 total media placements
126 data-driven pieces of coverage
83 top-tier placements, including The Wall Street Journal, Forbes and Business Insider
Contributed article in Fast Company
PRSA Skyline Awards, Skyline Winner
PRSA Summit Awards, Summit Winner