Socialive
Socialive
WHO a TV Studio in the Cloud
WHAT the fastest and most cost-effective way to remotely record, produce and distribute studio-quality video at scale
HOW concepting // content writing // performance measurement // content optimization // data analysis
Platform Tour Video
After learning that many prospects and even existing customers don’t understand the full extent of our platform, we updated our brand positioning, which I applied to new and old content across the website, including our home page.
Additionally, I wrote the script for our platform tour video, which gives audiences a robust overview of our platform. After updating our home page and platform tour page, we found demo button CTA clicks increased by 65%.
The Transformation of Video in Financial Services
As dispersed workforces become increasingly more common, Socialive identified the finance industry as a key opportunity for video disruption. To learn more about how various departments across financial services organizations leverage video, we surveyed 600+ professionals who work at these very companies.
We then used this data to develop a report aimed at generating new leads and providing our sales and CS teams with valuable content to close deals, upsell and cross-sell.
Accompanying the report is an ungated Wealth Manager’s Guide to Maximizing the Value of Video. This interactive web page hones in exclusively on our wealth management data set, providing a dynamic experience tailored to one of our most sought-after ICPs.
I served as the lead strategist and writer for the report and interactive web page, which involved drafting the survey, analyzing raw data, identifying key themes and narratives in the data, writing the copy, and working closely with Design, Sales, Growth Marketing and Customer Success teams to develop and deliver the final assets to our audiences.
Persona-based e-books
To contextualize and maximize the findings from our 2021 State of Enterprise Video report, we developed a series of e-books that take the statistics a step further. Each e-book clearly lays out what specific data points mean for our various target personas — and provides actionable next steps.
To further entice downloads of the e-books, we created interactive landing pages. The HR landing page includes a custom-built calculator designed to show organizations just how much employee disengagement can cost them. The marketing landing page includes attention-grabbing animated charts.
I served as the lead strategist and writer for these e-books, which involved analyzing raw data, identifying key themes and narratives in the data, drafting the copy, and working closely with Design, Sales, Growth Marketing and Customer Success teams to develop and deliver the final assets to our audiences. Additionally, I strategized, concepted and led the execution of the interactive landing pages.
